Flex retail summit sessions

Here’s a glimpse of the engaging topics and conversations waiting for you at this year’s summit.

The Future of Specialty Leasing: What’s Next for Business Development?

A visionary conversation with industry leaders on the evolving role of specialty leasing. Learn where business development is headed, which skills will matter most, and how to position your program for long-term success.

Presenters: Melinda Holland, Atlas Hill RE; Laura McLaughlin, Brixmor; Katie Kurtz, Federal Realty and Chris Neidhardt, Unibail-Rodamco-Westfield

Sponsorship Revenue: Beyond Ads – Selling Partnerships that Stick

Brand partners, agencies, and landlords share how to create authentic sponsorships that drive recurring revenue and brand equity. Explore real examples of win-win collaborations.

Presenters: Michelle Fitzgerald, Complete Solutions and Jesse Michael, Bridgline HQ

Portfolio Growth: Scaling from One-Offs to Multi-Center Programs

Learn how national developers and property managers replicated success across multiple centers. Gain insights into systems, contracts, and marketing consistency that enable scalable ancillary income.

Presenters: Lindsay Major, Green Cardinal and Sharon Loeff, Shopworks Consulting

Market Trends: What’s Working Now in Specialty Leasing

A fast-paced, data-driven look at current retail categories, pricing shifts, and market trends. Learn what’s working now and how to align with evolving consumer demand.

Presenters: Jeremy Kolieb, Consumer Experience Group; Bryan Calkin, Summit Properties and Miglena Minkova, Green Team Worldwide:

Creative Canvassing in the Digital Age: Finding Tenants Through Social Media

This panel of leasing experts, brand connectors, and marketing professionals explores how to uncover hidden tenant opportunities through Instagram, TikTok, and LinkedIn.

Presenters: Aaron Gadiel, Edwards Realty Company; Barbara Hale, CBL Properties and Jessica Eckhart, CBRE

Emerging Concepts: Fresh Activations from Across the Country

Get inspired by new and creative uses transforming underutilized spaces. Participate in an open idea exchange to explore experiential, mobile, immersive, and tech-enabled activations.

Presenters: Linda Johansen-James, International Retail Group and Tra Williams, Fleet Force/Park Pro

Utilizing Digital Advertising to Generate Leads Efficiently

Explore how digital leasing players and advertising lead generation tactics are revolutionizing leasing. Live discussion with industry leaders to share best practice strategies for utilizing digital technology and generating leads efficiently.

Presenters: David Parsons, MGM Outdoor

Landlord Alignment: How to Get Buy-In from Leadership and Leasing Teams

Short-term activations are often misunderstood. Learn how to align goals and communicate the value of flexibility to asset managers and traditional leasing teams.

Presenters: Clare Rose,  PREIT; Rob Ruzza, CBRE and Samantha Nelson, Kohan Retail